Transformers VR Center

The Transformers VR Center is the first-ever highly immersive and interactive Digital/VR/AR entertainment center based on the Transformers franchise.

In Partnership.


Partner: Hasbro
Genre: Virtual Reality Experience
Location: Shanghai, The People’s Republic of China


“We’re pushing the boundaries of creative storytelling by harnessing immersive and interactive technology that brings fans into the Transformers world.” – Dan Mintz, CEO


Born from the massively popular multi-billion dollar franchise, the Transformers centers put participants right in the middle of the action, allowing them to immerse themselves and interact side-by-side with the characters and engage in a variety of missions. Guests of all ages can unleash their inner hero in this immersive, next-generation adventure, right alongside their favorite Transformers characters.  Featuring up-close and personal character interactions, immersive virtual and augmented reality technology, interactive environments and activities featuring the latest digital technologies, guests will experience the Transformers universe like never before.